The new look dumped the boxy old Western lettering the restaurant chain used to have in favor of a more modern take on the Wendy icon and a breezy handwritten typeface.
But since the new brand was rolled out nationally in March of this year, some people have noticed a “hidden” or subliminal message in the new logo. See if you can spot it. Below, we’ll tell you what you’re supposed to be looking at:
The “hidden” part? The word “Mom” can be found in Wendy’s ruffled collar. The word pops out in one-color versions of the logo, which are used on Wendy’s styrofoam cups: